Claudio Perez-Korinko

VISUAL. NARRATIVE. BRAND STORYTELLER.

Cultural branding is about brands having the ability to understand how, when and where customers build cultural experiences with their products. And understanding the “how” should influence creativity, messaging and engagements concepts to keep nurturing such cultural experiences.

This is prevalent in the fashion, cosmetics and footwear products and rapidly expanding to some other verticals in the digital and physical market space. And this is what I intend to share with you in my blogs as cultural branding is today more relevant than ever before.

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I am a professional brand strategist that has transcended culture on a global basis by developing and implementing integrated marketing communication strategies to build relationships with audiences, regardless of their culture and language. 

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You can visit me at www.cperezkorinko.com or at www.latbrand.com